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According to Heinz consultant Linda Fidelman of N.Y.-based ADvice & ADvisors, S.F. shops Foote, Cone & Belding, Ketchum and Goodby, Berlin & Silverstein; Chiat/Day, Venice, Calif.; Lord, Dentsu & Partners, L.A.; and Riney, Angotti, Hedge/N.Y. will compete for the business, expected to launch at $5-7 million and climb to $40 million in billings.
The assignment includes Igor’s pocket sandwiches, the Louis and Rosetto pasta lines and Bagel Bites, a product for which finalists are preparing work.
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