SAN FRANCISCO - H.J. Heinz last week named finalists for what it is now describing as an agency-of-record assignment for its specialty " /> 6 Scrap for Heinz Smorgasbord Of Igor's, Pasta and Bagel Bites <b>By Cathy Taylo</b><br clear="none"/><br clear="none"/>SAN FRANCISCO - H.J. Heinz last week named finalists for what it is now describing as an agency-of-record assignment for its specialty
SAN FRANCISCO - H.J. Heinz last week named finalists for what it is now describing as an agency-of-record assignment for its specialty " />
SAN FRANCISCO - H.J. Heinz last week named finalists for what it is now describing as an agency-of-record assignment for its specialty " />

SAN FRANCISCO – H.J. Heinz last week named finalists for what it is now describing as an agency-of-record assignment for its specialty" data-categories = "" data-popup = "" data-ads = "Yes" data-company = "[]" data-outstream = "yes" data-auth = "">

6 Scrap for Heinz Smorgasbord Of Igor's, Pasta and Bagel Bites By Cathy Taylo

SAN FRANCISCO - H.J. Heinz last week named finalists for what it is now describing as an agency-of-record assignment for its specialty

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According to Heinz consultant Linda Fidelman of N.Y.-based ADvice & ADvisors, S.F. shops Foote, Cone & Belding, Ketchum and Goodby, Berlin & Silverstein; Chiat/Day, Venice, Calif.; Lord, Dentsu & Partners, L.A.; and Riney, Angotti, Hedge/N.Y. will compete for the business, expected to launch at $5-7 million and climb to $40 million in billings.
The assignment includes Igor’s pocket sandwiches, the Louis and Rosetto pasta lines and Bagel Bites, a product for which finalists are preparing work.

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