5 Secrets to Making a Winning Media Plan

MediaCom CEO Sasha Savic: Motivate consumers with value

I don't know about you, but as a kid, I didn't dream of becoming a media planner. I wanted to be a singer or a TV personality. Unfortunately, you must be able to sing to be a singer, and you need a TV face to become a TV personality. Without either of these assets, it soon became clear that I needed to synchronize my dreams with reality.

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