$5 Mil. NationsRent Goes to Zimmerman

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ATLANTA Zimmerman Partners has won the $5 million advertising account of NationsRent after a review of undisclosed agencies, the shop said.

The incumbent was independent Ross Creative + Strategy of Peoria, Ill.

The client is asking the Omnicom Group-owned shop to rebrand the company via a campaign that will include broadcast, print and outdoor iterations, as well as direct mail.

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