5 Best Ads of Super Bowl XLVII

Humor and emotion won the night, as the big spectacles mostly fell short

Headshot of Tim Nudd

The lights went out in the third quarter at the Louisiana Superdome on Sunday night, but the advertising waited until the fourth to get its power surge.

That's when the Budweiser, Samsung and RAM spots aired—three high points on a night when the more lavish and flashy blockbuster ads generally underwhelmed. Bud and RAM proved once again that Super Bowl viewers often crave something quieter and more heartfelt amid the pomp and circumstance. And the Samsung ad, for sheer entertainment value, represented the night's comedic high point.

We'll add one faux-epic spot to our top five, as well as a brand that did well on TV and in social media last night.

See the top five at the link below What were your favorites? Tell us in the comments.

Video Gallery: The 5 Best Ads of Super Bowl XLVII

@nudd Tim Nudd is a former creative editor of Adweek.