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CHICAGO Kraft Foods has placed its $40 million Lunchables advertising account, currently at WPP Group’s JWT here, in review, the client has confirmed.
The client is has heard ideas from the incumbent and another roster agency, Interpublic Group’s DraftFCB, according to sources. Kraft had also had discussions with Omnicom’s DDB Chicago, which joined the roster late last month, but the shop was no longer involved, according to sources.
Agency officials referred calls to the client.
A Kraft representative confirmed the company was reviewing the business, but would not comment on the agencies involved.
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