The 4 Types of Dads Marketers Need to Know This Father’s Day

Don't treat them as one big non-female cohort

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Father's Day is upon us and, naturally, it is a time when marketers shift their gaze toward dads. We can expect big sales on cars, ties, khakis, 55-inch flatscreen TVs, grills, brats and lawn mowers.

But, while these may still be the wants and needs of the modern dad, that's not the whole story. The dad of today is not just the maestro of the yard, the garage and the man cave. He is also an active partner in the kitchen, the laundry room and the baby's room.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in