4 Shops Vie for Quaker State

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NEW YORK Shell Oil has launched a review for creative chores on its Quaker State brand and hand picked four agencies to compete, sources said. Estimated annual billings are $20-25 million.

The contenders are: WPP Group’s J. Walter Thompson in Detroit; Omnicom Group’s TBWA\Chiat\Day in Playa del Rey, Calif.; independent Doner in Southfield, Mich.;

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