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Classically, Procter & Gamble is only looking at roster shops to find a new agency for its Duracell brand in the U.S.
Sources identified the agencies as Anomaly, mcgarrybowen, Saatchi & Saatchi and Grey. Saatchi handles Duracell's digital marketing in the U.S. and Grey is the brand's lead agency overseas.
U.S. media spending on Duracell totaled about $50 million in media last year, down from nearly $68 million in 2012, according to Kantar Media.
The search is in its late stages, with contenders preparing for final presentations in the next two weeks, according to sources.
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