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Some fairly big agencies have lined up to pitch DKMS Americas, an organization that facilitates bone marrow transplants.
Among the four New York shops competing for DKMS’ business are Grey and TBWA\Chiat\Day, DKMS has confirmed. The others are SS+K and Vitro.
DKMS aims to build awareness around its efforts to match blood cancer patients in need of transplants with donors. The organization describes itself as the largest bone marrow donor center in the world.
The advertising assignment, which includes both creative and media efforts, is new and covers the U.S.
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