CHICAGO The Grow Boating Marketing Task Force, a consortium of three marine industry trade associations, has narrowed the review for its $10 million advertising account to four agencies, according to the client.
Competing for the business are: Interpublic Group’s Carmichael Lynch in Minneapolis and Mullen in Wenham, Mass; Omnicom’s DDB Chicago; and independent agency The Richards Group in Dallas. The client said it received more than 100 responses to an RFP issued in May [Adweek Online, May 31].
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