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NEW YORK Four contenders are vying for the estimated $200 million global media business of athletic footwear giant Adidas-Salomon, sources said.
In the running are: Aegis Group’s Carat (which has been Adidas’ lead shop); the Omnicom Group team of OMD and PHD (both work on Reebok, which Adidas acquired for $3.8 billion in January); Publicis Groupe’s Starcom; and WPP Group’s MediaCom, according to sources.
The agencies either could not be reached or declined comment. Adidas, which is based in Germany, could not immediately be reached.
Separately,
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