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The Alabama Power Appliance Sales Centers has narrowed its agency search to four finalists.
Contending for the creative portion of the retail account are BaylessCronin, T.G. Madison, 360 and Cole Henderson Drake, all in Atlanta. Incumbent Intermark Gillis of Birmingham, Ala., is not participating.
Media, handled by Luckie & Co. in Birmingham, is not part of the review. Billings for both portions of the account total $3-4 million.
Advertising for the appliance centers, a division of Alabama Power and Atlanta-based Southern Company, is handled separately from branding work, according to company spokesperson Mary Story.
“Because it’s retail oriented, we’re looking for an agency with retail experience,” Story said.
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