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NEW YORK Mini Cooper USA has chosen four finalists for its estimated $25 million creative account after hearing presentations this week, sources said.
Independents Mother and StrawberryFrog in New York, Venables Bell & Partners in San Francisco and Butler, Shine, Stern & Partners in Sausalito, Calif., remain in contention.
The finalists will be briefed late next week or early the following week. Final presentations are slated for the first week of December, sources said.
Credentials meetings were held on Wednesday and Thursday at the client’s Woodcliff Lake, N.J.,
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