4 Agencies Win Andys for Digital Work

NEW YORK Goodby, Silverstein & Partners was the biggest winner in the interactive category at the International Andy Awards held at Capitale here last night.

The San Francisco-based Omnicom Group agency took home a silver Andy for an execution in its “Budweiser’s Rejected Ads” Web film series, which combines amateurish line drawings with humorous voiceovers to illustrate why an advertising idea would not work. In “Quittin’ Time,” a creative director gets shot down for proposing a commercial that depicts people forgoing beer because they have to work.

Goody also won two bronzes for its Hewlett-Packard online work. One skyscraper ad that was recognized states “H-P technology helps FTD florists connect the world one flower at time” and lets users arrange a virtual bouquet to send to a friend.

R/GA was the only other silver winner in the interactive category. The New York-based Interpublic Group shop received the honor for NikeBasketball.com.

Independent Venables, Bell & Partners in San Francisco took home a bronze Andy for its online animated shorts for Napster that tell the story of the online music file-sharing service’s cat character. Vescovo Worldwide in New York landed a bronze for InstructoArt.com.

The New York office of independent Wieden + Kennedy won the first Yahoo! Big Idea Chair Award, which honors unconventional ideas in advertising, for its campaign for Sega’s ESPN National Football League video game. The work, which included Web logs and films, centered on Beta7, a fictional video game tester who claimed playing it made him black out and tackle people at random, and thus the game should be banned.