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Renters Choice Consolidates Rent-A-Center’s Advertising In Dallas
DALLAS–Levenson & Hill here has reaped the benefits of as much as $30-40 million in new billings after garnering the consolidated advertising account of client Renters Choice and former rent-to-own category leader Rent-A-Center.
Both the $70 million agency and Renters Choice confirmed the shop is working on a 1999 marketing plan, complete with a major television broadcast component, that will support the enlarged 2,100-store chain with a $55-60 million ad budget.
Dallas-based Renters Choice last month completed its $900 million acquisition of the larger Thorn Americas-owned Rent-A-Center, shuttering that company’s Wichita, Kan.,
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