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NEW YORK Unilever has selected three finalists to vie for global creative duties on its Omo line of detergent: Publicis Groupe-backed Bartle Bogle Hegarty and the incumbents, Interpublic Group’s Lowe and WPP Group’s JWT, the client confirmed.
Estimated billings exceed $250 million.
The contenders were briefed last week and a series of work sessions are expected in the next several months, said sources.
The process, which a client representative has described as a “broad-ranging” look at how to manage the brand under a single strategic concept, is slated to be completed by September.
The
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