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Three finalists for Ski-Doo’s $9 million account have been given a final creative project that includes an exercise to demonstrate their ability to shoot commercials in the snow.
Finalists are Cramer-Krasselt in Milwaukee; J. Walter Thompson, Detroit, paired with Groupaction, Montreal; and Ryan & Deslauriers in Montreal, said Chris Dawson, Ski-Doo director of brand management.
Ski-Doo, a division of Bombardier Inc. in Valcourt, Quebec, is splitting with Ogilvy & Mather’s Dearborn, Mich., office after a seven-year relationship.
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