3 Shops Compete for Lionsgate Media

Summit deal triggered the review

Lionsgate is reviewing its media business in the wake of its acquisition of Summit Entertainment earlier this year. 

Each studio has its own media agency now, and the goal of the process is to consolidate the business under a single shop.

The two studios collectively spent more than $250 million in media last year, down from a combined $360 million in 2010, according to Nielsen. Those figures don't include online spending.

The process has advanced to the point where there’s a list of contenders. Competing for the account are Initiative, the incumbent on Lionsgate; Mindshare, which handles Summit; and a nonroster player, Horizon Media, according to a Lionsgate representative.

Among Lionsgate’s top-grossing films is The Hunger Games. Summit is known in particular for its Twilight franchise.