The 3 Reasons Why Infiniti Picked Crispin

Marketing chief Vincent Gillet explains his thinking

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Crispin Porter + Bogusky's culture, experience and energy distinguished the agency in Infiniti's just-completed global creative review, which culminated with the hiring of Crispin as the brand's new lead global agency.

In particular, Infiniti vp of global marketing Vincent Gillet marveled at the "maker culture" at Crispin's largest office in Boulder, Colo., where CEO Andrew Keller and other global leaders sit. Gillet also cited the shop's experience with challenger brands, including the American Express OPEN Card and the Mini Cooper.

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