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Dieste, del Rivero, Bravo Compete for $10 Mil. Latino Account
DALLAS–Banco Popular, which wants to garner a larger market share among U.S. Latinos, is conducting a $10 million account review among Hispanic agencies .
Industry sources said finalists in the bank’s review are: Dieste & Partners, Dallas; del Rivero Messianu Advertising, Coral Gables, Fla.; and The Bravo Group, New York.
Officials at Banco Popular’s U.S. headquarters in Chicago could not be reached for comment.
Banco Popular is the main subsidiary of Popular Inc.,
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