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NEW YORK Shell’s Jiffy Lube has selected three finalists to pitch the creative portion of its estimated $25 million ad account: Dentsu’s Colby & Partners, WPP Group’s Cole + Weber United and the incumbent, independent MMB, sources said.
Final presentations are slated for next week, with a decision expected shortly thereafter. Colby is based in Los Angeles, Cole + Weber in Seattle and MMB in Boston.
The Houston-based client selected the finalists after visiting a handful of shops last month, according to sources.
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