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NEW YORK Masterfoods USA has reached beyond incumbent BBDO for creative ideas on its Snickers brand, sources said.
The other agencies are Masterfoods roster shops: independent Nitro in New York, which handles Twix and Dove bar, and Omnicom Group’s TBWA\Chiat\Day in New York, which has Skittles and Starburst, among other brands, said sources.
Those two shops and BBDO are expected to pitch ideas to Masterfoods execs this week. Major media spending on the brand has fluctuated from year to year.
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