The Beverly Center in Los Angeles, L.A. Music Center’s Ahmanson Theatre and La Quinta Resort
& Club in Palm Springs have hired the Los Angeles agency. Billings were not disclosed.
The shop will begin research to determine how to evolve the The Beverly Center’s “Don’t Blend In” print and outdoor campaign.
For Ahmanson, Colby Effler will create ads and buy broadcast media for all the theater’s productions.
The agency will work on two image campaigns for La Quinta that will promote the launch of a new spa.
–Kathy Tyrer