3 Agencies Win Andy Awards for Digital Efforts

NEW YORK Bartle Bogle Hegarty, Euro RSCG Circle and R/GA were recognized for their interactive advertising work at the International Andy Awards Thursday evening.

The 90-minute ceremony took place at Caroline’s comedy club in New York.

BBH in New York earned an Andy for its cheeky site for Unilever’s Axe deodorant (theaxeeffect.com). Euro RSCG Circle in Boston won an award for its Mini work (miniusa.com). And New York-based R/GA nabbed one for Nike Presto (nike-presto.com).

Receiving awards of distinction for interactive work were la comunidad in Miami and Buenos Aires for a self-promotion (lacomu.com); Arnold in Boston for a new model launch for Volkswagen of America (vw.com); OgilvyInteractive in New York for the Virginia Tobacco Settlement (ydoyouthink.com); and AtmosphereBBDO in New York for a Cingular push.

Overall, 34 awards—down from 50 last year—were selected from 6,500 entries. To read about the winners in TV, print and out-of-home, among other categories, see associate creative editor Mae Anderson’s story in the creative section of Adweek Online or the Andy Awards Web site (andyawards.com), recently redesigned by Digital Pulp in New York.