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By Matt Surman
NEW YORK–Tinkerbell, a girls cosmetics and grooming accessories company, has chosen Burkhardt & Hillman to handle its $3-5 million ad launch following its acquisition by Renaissance Cosmetics.
The shop beat out two Renaissance roster shops, McCabe & Co. and Lotas Minard Patton McIver, both in New York, sources said.
The agency will create consumer ads for the brand, which has not been advertised in years, aimed at mothers and grandmothers. ‘We’ll position Tinkerbell as having play value between mother and child.
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