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24 Hour Fitness will trim its list of prospective agencies to no more than 10 shops next week, sources said.

The West Coast health-club chain is looking for an agency to handle the creative portion of its $25 million account. Among the Bay Area agencies that have talked with the company or sent credentials are incumbent Grey, Blazing Paradigm, Butler, Shine & Stern, Hoffman Lewis and TBWA\Chiat\Day.

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