2 Win Financial Firm

PricewaterhouseCoopers last week tapped Hill, Holliday, Connors, Cosmopulos and Ammirati Puris Lintas to handle its global ad account, according to sources.
McCann-Erickson, the lead shop for Price Waterhouse, declined to pitch the account, an agency representative said. Ammirati, Hill, Holliday and McCann are owned by the Interpublic Group of Cos.
Billings were undisclosed, but sources pegged the global account at an estimated $50-60 million. The assignment followed the completion of the deal uniting Price Waterhouse with Coopers & Lybrand. Hill, Holliday, lead shop for Coopers, won domestic duties, while Ammirati won international chores for the new entity, sources said.
McCann had created and placed ads that introduced the PricewaterhouseCoopers name and logo in July; at that time, Hill, Holliday Interactive launched the corporate Web site. Hill is now at work on an intranet that will link PricewaterhouseCoopers’ offices.
Both Ammirati and Hill, Holliday declined to comment. The client did not return calls.
When Hill, Holliday was sold to IPG in March, IPG chairman Phil Geier said the Boston-based agency would utilize Ammirati’s global network to service clients internationally.
Hill, Holliday won Coopers in December 1992. The shop created a dramatic 1993 Super Bowl ad which repositioned the accounting firm as a full-service management consultancy.
Also, Boston Beer Co. was expected to assign its estimated $10-12 million account to McCann rather than Hill, Holliday, according to agency sources. At press time, no decision had been announced. …..–with Hank Kim