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Datek and Tickets.com Put TV Advertising Assignments in Play
NEW YORK–Two online clients which have relationships with the same agencies have both put their ad accounts into review.
Datek Online, the fourth-largest online brokerage in the U.S., is talking to shops about its $15-20 million account. At the same time, Tickets.com, an online ticket broker with its sights set on category leader Ticketmaster, has narrowed its $10-12 million review to Gotham in New York and OgilvyOne in Los Angeles, sources said.
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