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LOS ANGELES The battle for the creative and media business of Starbucks Coffee has come down to Bartle Bogle Hegarty in New York and Wieden + Kennedy in Portland, Ore., sources said. Estimated billings are $20 million.
Neither of the agencies was on the original list of contenders, which included independents davidandgoliath in Los Angeles and Modernista! in Boston; Interpublic Group’s Carmichael Lynch in Minneapolis; Omnicom Group’s BBDO in Chicago and Merkley + Partners in New York; and Publicis Groupe’s Publicis in Seattle [Adweek, Jan.
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