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NEW YORK Weight Watchers International has narrowed its search for an agency to handle its $45 million account to two New York shops: WPP Group’s Young & Rubicam and Omnicom Group’s TBWA\Chiat\Day, sources said.
A third contender, Interpublic Group’s Lowe, the incumbent on media duties, was eliminated on Wednesday, after the shops submitted creative ideas earlier in the week, sources said. Y&R presented on Monday morning, followed that afternoon by TBWA\C\D and by Lowe on Tuesday morning, sources said [Adweek, Nov.
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