2 N.Y. Shops Contacted by Keds

BOSTON-Two New York agencies are among those which have emerged in the review for the $10 million ad account of Stride Rite’s Keds unit.
DeVito/Verdi and Weiss Stagliano Partners have received pitch materials from the athletic shoe company, as have Eisner & Associates and Trahan, Burden & Charles, both Baltimore; and WestWayne, Atlanta, sources said.
Also contacted: Bartle Bogle Hegarty, New York, Arnold Communications, Boston, The Martin Agency, Richmond, Va., and Mullen in Wenham, Mass. All four declined to pitch, citing conflicts.
The list-which began with 10 shops-will soon be cut to about four finalists, sources said.