180, TBWA Put Olympic Spin On Adidas' 'Impossible Is Nothing'

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First, Adidas blended past and present by putting boxing legend Muhammad Ali into the ring with daughter Laila to launch the $50 million “Impossible is nothing” global brand campaign in February. That theme continues in the campaign’s second round, which ties into the Olympic Games in Athens.

In three new commercials, created by 180 and TBWA, Olympic champions Nadia Comaneci and Jesse Owens are paired with current competitors Nastia Liukin and Kim Collins, while Ethiopian track star Haile Gebrselassie takes on the task of beating himself.

The ads broke on MTV Europe last week and will debut in the...

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