1508 to Add Metric Focus to Marketing

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

CHICAGO Three industry veterans have come together to form a new consultancy aiming to add accountability to the practice.

The consultancy, named 1508 Inc., was founded by Lori Beal, Jay Miller and Dennis O’Connell, who each have more than 20 years experience in marketing. Miller, who will be CEO, most recently held the same title at TargetCom.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in