15 Streams Of Fame

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The whole consumer-generated content space is buzzing right now—and for good reason. Marketers are intrigued; agencies are perturbed; media sellers or publishers are concerned—and rightly so.

I am proud to have dedicated a chapter to “CGC” in my book, Life After the 30-Second Spot (Wiley/Adweek), as one of the 10 approaches transforming the marketing communications landscape.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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