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NEW YORK Interpublic Group’s Initiative has been awarded media planning and buying chores for cosmetics company Revlon without a review, sources said.
The incumbent was Aegis Group’s Carat.
Revlon spent $120 million in U.S. media in 2006, up 22 percent over the previous year, per Nielsen Monitor-Plus.
Carat retains Revlon’s digital buying and planning through Carat Fusion, sources said. Also, Carat Canada retains buying and planning for Revlon in that country. A Carat rep referred questions to the client.
Kiki
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