100 BEST: Nice to Be at Burnett

When the new edition of The 100 Best Companies to Work For in America came out last month, Chicago-based Leo Burnett Co. was quick to issue a press release publicizing its inclusion among the 100. But should Burnett (the only advertising agency on the list) have soft-pedaled the news? More than a few clients pride themselves on making life a living hell for agency people, and they’d be disappointed to learn an agency remains a great place to work despite client demands. And stingy clients will look askance at an agency that scores well enough in the survey’s pay/benefits category, one of the criteria by which companies were judged.
Copyright Adweek L.P. (1993)