10 Shops Vie for Florida Citrus

NEW YORK Ten semifinalists in the Florida Department of Citrus’ creative and media review last week received a written assignment that is due May 14, sources said.

Competing for the $30 million account are independents The Richards Group, the Dallas incumbent, and Fitzgerald + Co. in Atlanta; Grey, Publicis, Omnicom Group’s BBDO and WPP Group’s Young & Rubicam, all in New York; Interpublic Group’s Hill, Holliday, Connors, Cosmopulos in Boston; and Havas’ Euro RSCG Tatham Partners, IPG’s Sawyer Miller and independent Cramer-Krasselt, all in Chicago.

Four finalists will present June 17, the same day a decision is due, according to sources.

—Adweek staff report