You'll see lots of familiar viral brands on the May 2016 YouTube Ads Leaderboard, presented by Google and Adweek, ranking the most-watched ads of the month on the video site.
Among them: GoPro (which placed two spots on the list), Evian and Procter & Gamble. But it was Knorr—not traditionally a maker of viral spots—that had the month's biggest smash hit. The #LoveAtFirstTaste video notched more than 30 million YouTube views in May, and is now closing in on 60 million total.
See all 10 spots below.
To be eligible for Adweek and Google's YouTube Ads Leaderboard, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views. The algorithm factors in paid views, organic views and audience retention (how much of a video people watched).
Note: One part of the Leaderboard methodology changed slightly this month—there is no longer a date restriction. Under the previous methodology, spots had to have been uploaded during the month in question; now, spots uploaded in prior months are eligible. Nothing about the algorithm itself has changed.