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You'll see lots of familiar viral brands on the May 2016 YouTube Ads Leaderboard, presented by Google and Adweek, ranking the most-watched ads of the month on the video site.
Among them: GoPro (which placed two spots on the list), Evian and Procter & Gamble. But it was Knorr—not traditionally a maker of viral spots—that had the month's biggest smash hit. The #LoveAtFirstTaste video notched more than 30 million YouTube views in May, and is now closing in on 60 million total.
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