The 10 Most Watched Ads on YouTube in 2016

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Gaming spots and Super Bowl commercials racked up massive view counts on YouTube in 2016, accounting for six of the 10 slots on Adweek and Google's full-year YouTube Ads Leaderboard, ranking the most-watched ads on the video site.

And in fact, two of the spots—including the No. 1 most-watched ad, for Mobile Strike—were gaming spots that ran on the Super Bowl. (The other was the #Pokemon20 spot.)

Skittles, Hyundai and Mountain Dew also put Super Bowl ad on this list, while Clash Royale's "Theme Song" was the other gaming spot.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in