10 Great TV Spots Directed by Wes Anderson


SoftBank (2008)

Agency: Dentsu. Anderson teamed up with Brad Pitt for this spot for Japan's SoftBank, which isn't a bank at all but a telecommunications and Internet company. Inspired by Jacques Tati's 1953 French film Les Vacances de Monseieur Hulot, the commercial was shot in a seaside town in France in September 2008.


Stella Artois (2010)

Agency: Mother. Co-directed with Roman Coppola. In a high-tech bachelor pad, a woman pushes switches and winds up getting swallowed by a couch—as her date is preoccupied by his Stella. The '60s French vibe is vintage Anderson.


Hyundai (2012)

Agency: Innocean. Anderson celebrates pop culture's most famous voice-responsive vehicles in this spot for the 2012 Azera's "bluelink" technology.


Hyundai (2012)

Agency: Innocean. This second Hyundai spot shows a mom delaying her re-entry into the insanity of her home by relaxing in her luxurious Hyundai. Both Hyundai ads broke on the Oscars this year.


Sony Mobile (2012)

Agency: McCann Worldgroup. Anderson asked more than 75 kids what they thought goes on inside Xperia phones and recorded their answers. One kid, 8-year-old Jake Ryan from from Long Island, gave a particularly magical response.


AT&T (2007)

Agency: BBDO. This delightful series of spots featured floating backdrops and fantastic wordplay to promote the geographical reach of the AT&T network. There were five ads altogether. We'll post three. Here's the first one.


AT&T (2007)

Agency: BBDO. A second ad from Anderson's AT&T series.


AT&T (2007)

Agency: BBDO. A third ad from Anderson's AT&T series.


Ikea (2002)

Agency: Crispin Porter + Bogusky. Ikea furniture makes you feel right at home—and that means having gut-wrenching family crises even while you're in the showroom. Truly subversive stuff from the client's "Unböring" campaign.


American Express (2006)

Agency: Ogilvy & Mather. One of the best American Express commercials ever made, this spot featured Anderson roaming the set of a fictitious movie he's directing (starring Jason Schwartzman, among others) and giving pointers on how to make films. But of course, it ends up being a sendup of how people assume Anderson might make films—i.e., extremely creatively and with the single-take flow and absurd interactions of the movies themselves. His crowning achievement in a varied commercial career.

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