Publishers Are Reinvesting in the ‘Lean-Back’ Experience of Print Magazines
Retailers like REI and Callaway Golf aren’t the only companies debuting print magazines these days. Despite flipping the “digital-only” switch on many titles, major publishers continue to launch new publications – and reinvest in existing ones – with a heightened focus on paper quality, editorial value, and the luxuries of the print experience.
On Jan. 30, Hearst Autos announced a new luxury magazine for auto enthusiasts called R&T, a lifestyle counterpart to Road & Track magazine that will be printed on premium oversized paper stock.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in