You & Mr Jones Acquires Majority Stake in Company Behind Unilever’s In-House Content Studio

Oliver and Inside Ideas Group claim to have pioneered the model

(L. to r.) Sharon Whale (U.K. CEO, Oliver), Simon Martin (Founder and CEO, Oliver and Inside Ideas Group), David Jones (Founder and CEO, You & Mr Jones) and Emma Cookson (Partner, You & Mr Jones). You & Mr Jones

Today, global “brandtech” network You & Mr Jones announced perhaps the largest in an ongoing series of acquisitions across the marketing space since its 2015 launch with the purchase of a majority stake in U.K.-based Inside Ideas Group.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.