WPP's Wavemaker Defends Ikea's $108 Million U.S. Account in Global Media Review

MEC had worked with the brand for 11 years


Ikea announced today it has selected Wavemaker to retain its planning and buying business in the U.S. after an extensive global procurement-led media review first launched in 2016.

Wavemaker, the WPP agency network formed by the merger of MEC and Maxus, will be tasked with driving “deeper integration and innovation” in-store and online across all of the furniture brand’s domestic media channels including data science, multicultural, search engine optimization (SEO) and content offerings, according to the announcement.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in