Accounts

WPP Wins Walgreens Boots Alliance Account

With a global marketing spend of nearly $600 million

WBA is the result of Walgreens taking a 45% ownership stake in Swiss pharmacy company Alliance Boots. Getty Images

By Christine Birkner

January 31, 2017

Pharmacy giant Walgreens Boots Alliance (WBA) announced that it will partner with WPP on its creative and media accounts.

Christine Birkner
@ChristineBirkne christine.birkner@adweek.com Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.
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