Accounts

WPP Wins Walgreens Boots Alliance Account

With a global marketing spend of nearly $600 million

WBA is the result of Walgreens taking a 45% ownership stake in Swiss pharmacy company Alliance Boots.Getty Images
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By Christine Birkner

January 31, 2017

Pharmacy giant Walgreens Boots Alliance (WBA) announced that it will partner with WPP on its creative and media accounts.

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Headshot of Christine Birkner

Christine Birkner

Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.

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