Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
Pharmacy giant Walgreens Boots Alliance (WBA) announced that it will partner with WPP on its creative and media accounts.
WPP will create its own team of agencies, “Team WBA,” to service the account, with office locations for the team in Chicago, London and New York.
WBA’s global marketing spend is estimated to be nearly $600 million, according to Kantar Media.
WBA is the result of Walgreens taking a 45 percent ownership stake in Swiss pharmacy company Alliance Boots in 2012.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in