WPP Wins Walgreens Boots Alliance Account

With a global marketing spend of nearly $600 million

WBA is the result of Walgreens taking a 45% ownership stake in Swiss pharmacy company Alliance Boots. Getty Images

Pharmacy giant Walgreens Boots Alliance (WBA) announced that it will partner with WPP on its creative and media accounts.

@ChristineBirkne christine.birkner@adweek.com Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"agencies"}