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Pharmacy giant Walgreens Boots Alliance (WBA) announced that it will partner with WPP on its creative and media accounts.
WPP will create its own team of agencies, “Team WBA,” to service the account, with office locations for the team in Chicago, London and New York.
WBA’s global marketing spend is estimated to be nearly $600 million, according to Kantar Media.
WBA is the result of Walgreens taking a 45 percent ownership stake in Swiss pharmacy company Alliance Boots in 2012.
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