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Automaker Volkswagen announced today that WPP is the winner in the North American region of its global creative review. The holding group defeated IPG, Omnicom and Publicis, which was the other finalist.
It is unclear at this time which shop will lead the account for WPP. A source with knowledge of the matter confirmed that the multi-agency group will be called VW Partnership and that David Miami, Geometry and Possible all played key roles in the pitch.