WPP Wins Global BP Review and Launches a Dedicated Unit

Client spends an estimated $150 million on marketing annually

Team Energy will provide BP with a range of services. Getty Images

Global oil and gas giant BP (formerly British Petroleum) has selected WPP as its global agency partner after a review that began in mid-2017, extending a relationship with the holding company that dates back decades.

@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.
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