WPP Pushes Back Against Media Agency Commoditization With New Global Network 'Wavemaker'

MEC/Maxus merger gets a name

WPP moved into the next stage of its global media reorganization today, announcing that the global media network resulting from the merger of its MEC and Maxus agencies will be known as Wavemaker.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in