WPP, Publicis Are the Big Winners in Mondelez Global Media Review

Carat loses business in Europe, Spark Foundry expands work


This week, Mondelez concluded a global media review launched in March by adding WPP’s GroupM to its agency roster and sending a large bulk of work in the AMEA and MEU regions to Wavemaker and Mindshare.

Publicis Groupe’s Spark Foundry also retained much of its existing business in the Middle East and Latin America while adding work in China and Southeast Asia. Dentsu Aegis’s Carat, which had formerly managed the vast majority of Europe, lost a significant chunk of that assignment to GroupM and will no longer work on the account in Asia.

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