WPP, Publicis Are the Big Winners in Mondelez Global Media Review

Carat loses business in Europe, Spark Foundry expands work

Signage for Mondelez International in purple letters
The company reviewed its global media business last year. Getty Images

This week, Mondelez concluded a global media review launched in March by adding WPP’s GroupM to its agency roster and sending a large bulk of work in the AMEA and MEU regions to Wavemaker and Mindshare.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.
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