WPP Folds Possible, Cole & Weber Into Wunderman Thompson Seattle as Part of 'Powerhouse' Merger

Possible's Joe Crump to lead WT New York

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Less than four months after forming Wunderman Thompson from the merger of the world’s oldest creative shop, J. Walter Thompson, and direct marketing pioneer Wunderman, WPP has made another big agency move.

The Seattle offices of Wunderman, Possible and Cole & Weber will join to become Wunderman Thompson Seattle in what is essentially an extension of this rolling merger, with the three set to share an office in Possible’s former global headquarters effective March 29.

“This is part of the same narrative [CEO] Mark Read has set for WPP,” said Wunderman Thompson North America CEO Shane Atchison, with the agencies combining their creative, technology, analytics and commerce capabilities “on behalf of our clients.”

“Wunderman Thompson Seattle combines three brands that each have deep roots in creativity, data and technology to create a new kind of agency that truly stands apart from the rest.”


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