WPP Drops Final Complaint in Legal Battle Over U.S. Army's Advertising Business

Decision follows McCann withdrawal

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The agency fight for the U.S. Army’s advertising business is over after more than four years of RFIs, relaunches, internal investigations and legal disputes.

Today, WPP’s Possible officially withdrew its bid protest against the government from the U.S. Court of Federal Claims, meaning it will no longer contest the decision to award the account to Team DDB in November.

“Pursuant to Rule 41(a)(1)(A)(i) of the Rules of the Court of Federal Claims, Possible hereby submits this notice of voluntary dismissal with prejudice of all claims asserted against Defendant United States of America in Possible’s Complaint,” read the document filed by Washington, D.C.,

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